BIG W is committed to making books more accessible to all Australian families by giving every child the chance to take home a classic storybook for free when they visit their local BIG W store. A new title will be given away each week for 12 weeks starting Thursday 21 February.
Meredith Drake, BIG W’s Category Manager for Books and passionate advocate for reading to kids, says
The connection between access to books and the child’s future success and wellbeing is very well established. Research indicates that just 10 minutes of reading time a day can expose a young child to over 600,000 words in just one year, positively impacting childhood literacy.
Publishers of the 12-book titles, Scholastic Australia, also revealed in its 2015 Australian Kids & Family Reading Report* that 86% of Aussie kids enjoy being read books aloud at home, with the main reason being because it is a special time shared with parents.
Collect all 12 books in store, no purchase necessary. Available nationally. While stocks last. See all details and book titles on the Big W website.