When Lord Lonsdale founded the National Sporting Club in 1891 a British sporting icon was born. From 1909, the Lonsdale Belt has been one of the most enduring prizes in British sport and continues to this day.

In 1960 the brand established its roots in Soho, London where our heritage, sporting roots and musical influence have all inspired the development of Lonsdale's Vintage label. With a balanced blend of sportswear and streetwear aesthetics, Lonsdale Vintage embodies the iconic British style and construction that only a century of tradition can deliver.