In Australia, our farms are home to 100% pure Merino Wool.​ ​ Known for its outstanding quality and responsible sourcing, because wool is our way of life.​ ​ We spend a lifetime growing wool the responsible hands-on way. That means total end-to-end care. ​ Pure full fibre, no dilution, and sourced from a trusted community of ethical suppliers.​ ​ And now, you can wear it every day.​ ​ 100% Australian Merino Wool from $49.90.​ From Australia, For Everyday Life.​ ​ Available now in-store.